Contest Rules for the AMA Insurance Home Insurance Social Media Contest

Contest Rules for the AMA Insurance Home Insurance Social Media Contest

The AMA Insurance Home Insurance Social Media Contest (the “Contest”) is being held by the Alberta Motor Association Insurance Company (“AMA Insurance”).

Contest Dates:

There will be four time periods where entries can be made into the Contest (each an “Entry Period”):

  1. 9:00 am Mountain Standard Time (“MST”) on Monday, March 9, 2015 to 8:59 am MST on Monday, March 16, 2015.
  2. 9:00 am MST on Monday, March 16, 2015 to 8:59 am MST on Monday, March 23, 2015.
  3. 9:00 am MST on Monday, March 23, 2015 to 8:59 am MST on Monday, March 30, 2015.
  4. 9:00 am MST on Monday, March 30, 2015 to 8:59 am MST on Monday, April 6, 2015.

Who Can Enter 

The Contest is open to all persons who reside in Alberta and are eighteen (18) years of age or older, except employees, representatives or agents of the Alberta Motor Association (“AMA”), its wholly owned subsidiaries, and the immediate family members of such persons (each a “Contestant”). AMA membership is not required to be a Contestant. No purchase is required to enter this Contest except a Contestant needs either a Facebook account or Instagram account to participate in this Contest. Either account can be obtained for free at or respectively.

How to Enter

At the commencement of each Entry Period, AMA Insurance will publish a different photo of a person along with a bit of background information about that person (hobbies, occupation, or daily or weekly routine) as well as the fact that the person has a collection, or a beloved item, worth a certain amount (collectively their “Profile”).  Along with the Profile will also be a multiple choice question (the “Question”) where the choices are what the collection or beloved item could be for that person. Please note that In the interest of maintaining the privacy of actual individuals, all photos and stories will be fictional.  The correct answer to the Question will also be predetermined by AMA Insurance.

The Profiles and the Question will be released on the following social media sites:

  1. AMA Insurance Facebook page at:
  2. AMA Instagram page: @albertamotorassociation

Each Contestant may enter the Contest (create an “Entry”) by choosing one of the multiple choice answers to the Question displayed with each Profile and submitting that answer through commenting on the relevant post on the Facebook page or the relevant image on Instagram during each corresponding Entry Period.  To be a successful Entry for that Entry Period, the Contestant must have answered the Question correctly.

Only one Entry per Facebook or Instagram account permitted.


There are four (4) prizes to be won in this contest (each a “Prize”), equating to one Prize per Entry Period. Each Prize will consist of one (1) Apple iPad Air 2 16GB with Wi-Fi.  Each Prize is valued at approximately five hundred ($500.00 CDN) Canadian dollars.

Winner Selection 

The winner of each Prize will be selected by random draw from all eligible Entries submitted during a particular Entry Period and where the Question was answered correctly in that Entry. Draws for a Prize will be held within fourteen (14) days after the end of each Entry Period.  All draws will be held at the AMA Kingsway centre in Edmonton, Alberta.

Prior to contacting a Prize winner, AMA Insurance will verify the eligibility of the selected Entry to ensure that he or she has met all conditions set forth in these Contest rules.

AMA will contact the Prize winner by sending a message through social media, using the account associated with the method of their Entry (Facebook or Instagram).

If for any reason it is not possible within a ten (10) day period to contact a Prize winner, despite customary diligent efforts, AMA Insurance reserves the right to disqualify that Entry and select another Entry by random draw as the winner for that particular Prize.

The Prize winner will be required to sign a contest prize acknowledgement and release before the Prize will be awarded.

The Prize must be accepted as described and no substitution will be permitted. The Prize must be accepted by the Prize winner that is selected and may not be transferred to any other person(s) until after the Prize winner receives the Prize. The Prize has no cash value.

Additional Rules

By entering this Contest, Contestants automatically accept these official Contest rules and AMA Insurance reserves the right to withhold the Prize or disqualify any Entry in the event that Winner fails or refuses to comply with these official Contest rules.

By entering this Contest, the Prize winner consents to AMA Insurance publishing or announcing a Prize winner’s name and photograph(s), in future publicity, without permission or compensation in all forms and media, and in all manners including advertising, trade, display, editorial, art, advertisements, video production, exhibitions,  website content and social media.

If in the opinion and sole discretion of AMA Insurance the Contest is not capable of running as planned or if the administration, security, fairness, integrity or proper conduct of the Contest is corrupted or adversely affected, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or other causes beyond its control, AMA Insurance reserves the right to cancel, terminate, modify or suspend the Contest including any method of entry.

AMA Insurance will not be responsible for, or accept any liability resulting from Entries that are delayed, lost, stolen or misdirected for any reason during their delivery to AMA Insurance whether by, but not limited to, internet, cellular phone network, other on-line medium, electronic, computer hardware or software failures.

By entering the Contest, each Contestant releases AMA, its wholly owned subsidiaries, and each of their respective directors, officers, employees, and contractors from any and all liability arising in connection with the Contest and acceptance of the Prize, including, without limitation, any financial, legal or moral responsibility or loss or personal injury including death or damage to or loss of property suffered or incurred or arising from participating in the Contest, being a Contestant, or accepting the Prize.

Information is collected in accordance with the AMA Privacy Policy and will be retained for administration of this contest and for marketing purposes.  As per the Privacy Policy, AMA Insurance does not sell or redistribute any personal information to any unaffiliated third parties.

AMA Insurance will not enter into correspondence with any Contestant except with the Prize winner and at AMA Insurance’s own initiative.

Any inquiries or concerns relating to the Contest should be addressed to AMA Insurance at:

Alberta Motor Association Insurance Company
Box 8180, Station South
Edmonton, AB T6H 5X9

Attention: AMA Insurance Home Insurance Social Media Contest

All decisions by AMA Insurance with respect to all aspects of this Contest are final.

In these Contest rules, words importing the singular also include the plural.

These Contest rules are governed by the laws of the Province of Alberta.