Contest Rules For The Family Day Video Contest

Contest Rules For The Family Day Video Contest

The AMA Family Day Video (the “Contest”) is being held by the Alberta Motor Association (“AMA”). Contest begins 12:01 a.m. Mountain Standard Time (“MST”) on February 12, 2015 and closes at 11:59 p.m. MST on February 19, 2015 (the “Contest Period”).

Who Can Enter
Contest is open to all persons who reside in Alberta or the Northwest Territories and are eighteen (18) years of age or older (each a “Contestant”) except for employees of AMA and AMA’s wholly owned subsidiaries, and the immediate family members that reside in the same household of such persons. No purchase is required to enter the Contest. Contestants are not required to have an AMA membership but are required to have an Instagram account, which can be obtained free of charge at, or a Facebook account which can be obtained free of charge at

 How To Enter
Contestants may enter the Contest by posting a photo, video or story showing or describing what family means to them (create an “Entry”) on either on Facebook at ( or on Instagram ( where a Contestant will also need to tag their photo or video with “Alberta Motor Association”.

Contestants may submit a total of one (1) Entry into the Contest.

When taking photographs and videos to be submitted as part of an Entry, Contestants shall:

  • Act reasonably and safely and not put any person at risk for personal injury or create a risk for property damage;
  • Not violate any law of Alberta or Canada;
  • Not photograph or video anything violent, offensive, pornographic or otherwise in poor taste;
  • Not submit a photograph or video that was taken by someone else; and
  • Ensure that any person is depicted in a photograph or video is aware of these Contest rules and that their image may be used by AMA in all sorts of media such as websites, posters, brochures, or advertising without compensation.


  • There will be one (1) prize (the “Prize”) awarded in this Contest. The Prize consists of:
  • Two (2) rooms hotel accommodation for two (2) nights;
  • One (1) family pass for two (2) different city attractions;
  • Four (4) Cineplex Movie Passes;
  • $100 Dining Gift Certificate (at an establishment to be determined);
  • One (1) Basic, Primary AMA Membership or the equivalent value in reward dollars if the Prize winner is already an AMA member; and
  • One (1) $50 Husky Gas Card.

The Prize winner can choose a Prize customized either for the city of Edmonton or Calgary. The value of the Prize is approximately $1500.00

Each part of the Prize may be subject to availability, and may have their own additional restrictions and conditions.

Selecting a Winner
All Entries have an equal chance of winning. Chances of winning are dependent on how many Entries are received into this Contest.

The Prize winner will be randomly drawn from all eligible Entries. The draw will take place at approximately 10:00 a.m. on Friday, February 20, 2015 at the AMA Edmonton South Centre.

Claiming The Prize
AMA will contact the Prize winner through on-line means which are reasonably available. If for any reason it is not possible within a forty-eight (48) hour period to contact a Prize winner despite customary efforts, AMA reserves the right to disqualify that Entry and randomly select another Entry as the winner for the Prize.

Each Prize winner must sign a contest prize acknowledgement and release form before being issued their Prize. A Prize must be accepted as described; substitutes by the Prize winner will not be allowed unless otherwise permitted under these Contest rules and a Prize may not be transferred to other persons. AMA retains the right to replace any Prize with a different prize of equal or greater value if the original Prize becomes unavailable for reasons beyond AMA’s control.

AMA reserves the right to withhold the Prize or disqualify the Prize winner’s Entry in the event that the Prize winner fails or refuses to comply with these Contest rules.

General Terms and Conditions
By entering this Contest, all Contestants, regardless of whether or not they win the Prize, consent to AMA publishing the Contestant’s name, as well as their Facebook, Instagram or Twitter profile, posts, stories, photos and/or videos that make up an Entry, in all forms and media, and in all manners including advertising, trade, display, editorial, art, advertisements, video production, exhibitions, Facebook, including on Facebook photo albums, Instagram, Twitter and other website content. In giving this consent, the Contestant releases AMA, its employees and directors from liability for any violation of any personal or proprietary right or entitlement the Contestant may have in connection with such reproduction, publication, use and distribution of the content contained in any Entry.

If, for any reason and in the opinion of AMA, in its sole discretion, the Contest is not capable of running as planned or if the administration, security, fairness, integrity or proper conduct of the Contest is corrupted or adversely affected, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures or other causes beyond its control, AMA reserves the right to cancel, terminate, modify or suspend the Contest including any method of entry.

AMA will not be responsible for telephone, cellular phone, technical, network, online, electronic, computer hardware or software failures of any kind, misdirected, stolen, incomplete, garbled or delayed internet/email computer transmissions on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to Contestant’s or any other person’s computer relating to or resulting from participation or downloading any materials in this Contest.

AMA will not be responsible for, or accept any liability resulting from Entries that are delayed, lost, stolen or misdirected for any reason during their delivery to AMA whether by, but not limited to, internet connection, cellular phone network or other on-line medium.

Any inquiries or concerns relating to the Contest should be addressed to AMA.

By entering the Contest, all Contestants agree to be bound by the rules of the Contest and release AMA and all parties associated with the Contest from any liability with respect to this Contest or any prize.

All decisions by AMA with respect to all aspects of this Contest are final.

In these Contest rules, words importing singular include the plural and vice versa.

These Contest rules shall be construed and interpreted in accordance with the laws of the Province of Alberta.

Information is collected in accordance with the AMA Privacy Policy. Any personal information obtained in the course of running this Contest will be used for administration and for marketing purposes for this Contest. Personal information will not be sold or distributed to any unrelated third party. The AMA Privacy Policy is available at all AMA retail centres and online at