The Most Engaging Valentine’s Video Ever

AMA is ringing in Valentine’s Day with an epic engagement video celebrating love (we hear it conquers all). So, grab some tissues – and your sweetheart’s hand – and prepare to be swept away by dazzling diamonds, a love affair spanning two countries, and giant balls.

Um, you’ll see what we mean about that last part.

Once you’re done watching, scroll down for the insider scoop on how we chose these lovebirds, and what the experience meant to them.

So, now you know – major spoiler alert – the video features two proposals, with two amazing couples: Brett and Laurah from Edmonton, and Kristine and Gloria from Calgary and San Francisco. We found them through our Put a Ring On It contest last fall, in which AMA and Paris Jewellers sought out members planning to propose. All they had to do was share their love story for the chance to win an engagement ring valued up to $6,500.

After reading all the entries, we faced a problem you rarely see outside of zany rom-coms: we’d fallen head over heels for two people! Upon regrouping with Paris Jewellers, we decided to crown two winners, working with Kristine and Brett to plan their respective proposals – and ultimately surprise both couples with the additional prize of a honeymoon from AMA Travel and Transat.

Playing a small part in their love stories is a privilege we’ll always treasure. We couldn’t ask for a better Valentine’s gift than that.


AMA members save 25% on all in-stock, regular-priced jewellery at Paris Jewellers stores across Alberta. Members also receive a 10% discount on custom designs, special orders and jewellery repairs.

I’m a former journalist, current AMA communications specialist, and future backup dancer for Beyonce. I’m passionate about helping members, riding motorcycles and eliminating all traces of cilantro from food.