7 Exclusive Benefits for Members Attending Farmfair International

Note: Farmfair is all wrapped for 2017! Visit the AMA events calendar to find out where you can see us next in the community.

From November 8 to 12, Farmfair International, one of Canada’s top agricultural shows, takes root at Northland’s Edmonton EXPO Centre. AMA’s also decided to join the fun—for the benefit of members, of course.

Whether you’re a farmer, rancher, or just love western culture, this event is for you: livestock shows, equine sales, stock dog trials, educational clinics, 200+ vendor RAM Country Marketplace, and Heritage Ranch Rodeo to boot.

Just don’t forget to bring your membership card! Here’s what AMA members can expect before, during, and after this year’s Farmfair International.


1. Best Price Guarantee on Hotels

Visiting Edmonton from out of town? AMA’s close relationship with preferred Alberta hotel partners means you always get the best rate—even better than hotel direct. Simply book your hotel with AMA Travel. If you happen to find a lower price elsewhere online, we’ll match it, and give you $25 reward dollars.


November 8 to 12

Don’t miss out on these AMA-exclusive advantages available during Farmfair.

2. Virtual Driving Simulator

Think your skills behind the wheel are top notch? Put it to the test with Roadbot, AMA’s driving simulator. Check us out in the RAM Country Marketplace and our team will line up a challenging driving scenario for you: icy roads, thick fog, even bumper-to-bumper downtown traffic.

3. Ticket Discounts

If you’re checking out the sights and sounds at Farmfair, there’s a good chance you’ll want to put on your Stetson and head over to the Canadian Finals Rodeo (CFR), too. Located just across the road at Northlands Coliseum, the CFR is Canada’s national championship featuring bareback riding, team roping, bull riding, and much more. Members save 20% on CFR tickets (200-level, rows 25 – 41).

Back at Farmfair, members save 10% on Heritage Ranch Rodeo tickets.

Still craving more rodeo thrills? How’d you like to win $2,500 AMA rewards dollars to use towards a trip to Las Vegas so you can take in the National Finals Rodeo? Watch out for the AMA tent at the CFR on Thursday, November 9. Show your card for a chance to win! View CFR Contest Rules


November 11 and 12 Only

Not sure which days to visit Farmfair? Why not Saturday and Sunday? They’re what we call “AMA Days”—special events where we come and dish out extra excitement and value just for members. Keep an eye out for the AMA booth located in the concourse outside Hall B near the Tim Horton’s food truck.

4. Free Farmfair Entry with Every Membership Card Shown

Show your AMA membership card at the gate and get complimentary Farmfair admission. Better yet, the whole family can get in free if they’re associate members or if you’re a Plus or Premier Membership and have added them to Kids Go Free. Sign up your kids today so there’s plenty of time to receive their cards in the mail. Remember, one membership card = one free entry.

5. Better Parking

No one likes long treks to and from the parking lot, especially when it’s chilly outside. That’s why if you’re one of the first 100 members to arrive at Farmfair and flash your AMA card, you get access to a special parking area closer to the main doors. EXPO Centre parking is $20.

6. Relaxation Space

While spending the day at the show, you’re bound to need a break to recharge your batteries. So stop by the AMA booth, show your card, and step inside our home. We’ve got comfortable sofas, a cozy fireplace, tables, colouring sheets for kids, and phone charging stations.

We’ll also help take the stress out of Christmas with our pop-up shop where members can save on stocking stuffers for the whole family.


Looking for More Ways You Can Save?

7. Discounts on Dining Out

After a few hours of talking beef and pork at Farmfair, you’ve worked up an appetite. Popcorn and a hot dog from the food court just won’t cut it. Instead, take the family to Montana’s BBQ & Bar for some delicious in-house smoked ribs or a juicy steak. Throughout November, members can double their everyday savings with 20% off food and non-alcoholic drinks at participating Alberta Montana’s locations.

The list doesn’t end here, though. In addition to our timely roadside assistance and world-class driver education, AMA also saves you if you don’t own a car. Insurance discounts, travel deals, even discounts on things you pay for regularly, like movie tickets, fuel, and your power bill.

Discover All AMA Membership Benefits

David Little is a digital copywriter at AMA. His car (2002 Chevy Cavalier, represent!) is so clean that it'll make you feel uneasy. Don’t even think about smudging those windows, friend.