Summer festival season with AMA

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Summer Festival Season

When the air is fragranced with sunscreen and bug spray, and the dulcet tones of exhaust pipes rock you to sleep, you know it’s summer in Alberta. But perhaps the biggest sign of the season – and certainly the most fun – is the arrival of the province’s many festivals. Below, we flag three of the ones worth your time and SPF. And the best part? They all offer exclusive perks for AMA members.

Servus Heritage Festival

Welkom! Ahla w sahla! Willkommen! No matter how you say it, the 42nd annual Servus Heritage Festival is all about welcoming – and celebrating – other cultures. The 2017 event features more than 60 pavilions representing upward of 85 cultures. There will be mouthwatering international food to sample, colourful performances to watch, and a huge selection of crafts, clothing, and artwork to view or purchase. Coolest of all, if you’re an AMA member, you’ll have the chance to win a trip for two to Frankfurt, Germany!

Find out more by heading to our Events calendar, where we have a complete listing of all the benefits for AMA members attending the festival.

Country Thunder Music Festival

AMA is a proud sponsor of the 2017 Country Thunder Music Festival, marking our second annual hoedown with the high-profile event. If country music is your jam, you won’t want to miss this three-day event, which rolls into Calgary August 18 and boasts a list of headliners that reads like a roster for the Country Music Awards.

If you’re an AMA member, you can also look forward to member-only bathrooms, mobile charging stations, a GIF selfie booth, complimentary snacks, and the chance to win a trip for two to Las Vegas!

Learn more and get your promo code for weekend passes here, or take advantage of our Saturday single day round-trip luxury coach rides to Country Thunder from Edmonton or Red Deer.

Edmonton Blues Festival

Blues Fest is an intimate, world-class celebration of sizzling licks and rootsy soul, with performances that span the blues, rock n’ roll, zydeco and more. This year’s festival includes such marquee names as The Fabulous Thunderbirds with Kim Wilson, James Harmon’s Bamboo Porch, Billy Boy Arnold and Anthony Geraci’s Boston, as well as lesser-known performers, like E.G. Knight and The Perpetrators, who are sure to scorch the stage.

Go for the blistering bass lines, stay for the chill vibe and one of the best parties of the summer. Look for the AMA tent on site, where members can enjoy a photo booth, free Kernels popcorn, and complimentary blankets for those times when the music isn’t the only thing that’s cool.

For more ways to save with your AMA membership, even without a car, visit You can also watch for AMA at the Red Deer Westerner Days Parade (July 19), Edmonton K-Days Parade (July 21), Medicine Hat Exhibition & Stampede Parade (July 27), Camrose Chamber of Commerce (BVJ) Kick’N Country Parade (Aug 3), and Lethbridge Whoop-Up Days Parade (Aug 22).